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Notes on outreach that works
Deliverability, sequencing, and staying human at scale.
Deliverability
How to warm up a new sending domain
Jun 2026 · 6 min read
LinkedIn
Why ~20 LinkedIn invites/day is the safe ceiling
May 2026 · 4 min read
Copy
Personalization that doesn't read like a mail-merge
May 2026 · 5 min read
WhatsApp
WhatsApp templates: opt-in, quality, and the 24h window
Apr 2026 · 7 min read