This guide shows you how to connect this source. By the end you will be able to have enquiries from your Google Ads lead forms arrive in FollowThroo on their own.
Before you start
- A Google Ads account with a lead form.
- This guide open next to Settings, then Lead sources, in FollowThroo, so you can copy the link and key.
Steps
- 1
In FollowThroo, open Settings, then Lead sources, and find the Google Ads box. You will see a link and a key. Keep this page open.
- 2
In Google Ads, open your lead form, go to Other data integration options, and choose Webhook integration. (A webhook is simply how Google sends each new enquiry to another program.)
- 3
Copy the link from FollowThroo into the Webhook URL box, and the key into the Key box. Save.
- 4
Click Send test data in Google Ads. A practice lead should appear in Leads, and the box in FollowThroo should say Configured.
If something goes wrong
- The box shows a failed delivery mentioning google_key_invalid.
- The key in Google Ads doesn't match the one in FollowThroo. Copy the key again from Settings, then Lead sources. Every workspace has its own key.
- Google says the test worked, but no lead appears.
- Check that your form asks for an email address or a phone number. Without one, FollowThroo accepts the message but creates nothing.
- Leads from the form go to the wrong workspace.
- Each workspace has its own link and key. Use the link and key from the workspace that should own the leads.
Nothing here matches what you see? Go through the checklist for leads that aren't arriving.