lemlist is an established sales engagement platform with email, LinkedIn, calls, SMS and WhatsApp on its Multichannel plan, plus a lead database and a wide range of integrations. FollowThroo is a smaller, lower-cost platform that combines email, LinkedIn and WhatsApp sequences with a built-in CRM, aimed at founders and small teams.
lemlist details checked on September 30, 2026 against lemlist's own public pages, linked in each row. Plans and features change; check the source before deciding.
| Feature | FollowThroo | lemlist |
|---|---|---|
| Email outreach | Yes: Gmail/Workspace, Zoho or SMTP mailboxes you connect | Yes, on both the Email and Multichannel plans [source] |
| LinkedIn automation | Invitations and messages to connections, sent by a Windows desktop app from your own session | Multichannel plan: profile visits, follows and invites, text and voice messages [source] |
| Yes, template messages through Twilio to opted-in contacts | WhatsApp add-on on the Multichannel plan [source] | |
| Calls and SMS | No | In-app calling and SMS campaigns on the Multichannel plan [source] |
| Email warm-up | Yes, between your own mailboxes (21-day ramp by default) | lemwarm, included in all plans [source] |
| Unified inbox | Email and LinkedIn conversations in one inbox | Unified inbox listed [source] |
| CRM | Built in: records, stages, tasks, timeline | Integrations with HubSpot, Salesforce and Pipedrive, plus an API [source] |
| Lead database | No | 650M+ lead database, email and phone finder [source] |
| Pricing | $2 for a 14-day Test Drive, then plans from $10/month. Each plan includes a set number of users (1 to 5) and daily credits | Email plan $55/month billed yearly ($69 monthly); Multichannel plan $87 per user/month billed yearly ($109 monthly) [source] |
lemlist covers more channels: calls, SMS and LinkedIn voice messages and profile visits, in addition to email, LinkedIn and WhatsApp. FollowThroo covers email, LinkedIn connection requests and messages, and WhatsApp, and deliberately does not automate InMail or profile visits.
lemlist is built to sync with a CRM such as HubSpot, Salesforce or Pipedrive through integrations. FollowThroo includes its own CRM, so lead records, stages, tasks and the activity timeline live in the same workspace as the sequences.
lemlist's Multichannel plan is priced per user. FollowThroo's plans start at $10/month and include a fixed number of users, with daily credits covering sends. For one person or a very small team that is a lower entry price; for a larger team, compare the credits you would need against lemlist's per-user price.
FollowThroo sends LinkedIn actions from a Windows desktop app on your own computer and IP, so that computer needs to be on during a run. Check lemlist's documentation for how its LinkedIn automation runs.
lemlist is a trademark of its owner. FollowThroo is not affiliated with or endorsed by lemlist. Spotted something out of date? Tell us and we will correct it.
More on FollowThroo: multichannel sequences, channels, pricing.
14 days on your own leads. Not a subscription.